Horace Dediu’s post “Building and dismantling the Windows advantage” offers a great explanation of what happened to Microsoft’s dominant market position. May I offer one more reason why many people may have turned to Apple after the turn of the century? And, I propose this as just one of many reasons but a reason none the less…The Apple store. Non-nerds feel comfortable buying a computer knowing that if something goes wrong or if they have a question they can drop off their i-device to a genius and say “fix it”! The Apple store also was built and is run to serve its customers not just to sell stuff. That, I believe is a great advantage to the millions of people who are computer users and not hobbyists.