Change the name of Newhouse

Post Standard

 

If the S. I. Newhouse School of Communications is one of the premier journalism schools in the country it should change its name. The Newhouse company – Advance Publications- is anything but premier.

 

Newhouse the newspaper company like any other company can make mistakes. But these people are beyond mistakes. First, for 12 years they denied that a digital revolution was taking place in their industry. Instead of embracing the change and looking for ways to be innovative they buried their heads in the sand and waited for the fad to go away. It didn’t. So now the newspaper in Syracuse, New York will be published on a limited basis during the week. They have taken back their digital property, Syracuse.Com after years of neglect in the hope of salvaging something. And…wait for it…here comes the biggest mistake. They essentially laid off, fire, let go, eliminate, pink slip, forced retire, awe…let’s just call the kettle black here…tossed away their most experienced journalists, the people we have been reading and depending on for years so they can rehire them at a lower rate or hire cheaper, “Syracuse is just a stepping stone” S. I. Newhouse grads to write, shoot (pictures) and upload to Syracuse.Com.

 

I’ll be kind. It’s hard to predict and understand change when it’s happening. For what   some 70 years now the Post Standard has been building a relationship with the community through it’s reporters and editors. In 2012 this company decided that Dick Case, Mark Bialczak, Maureen Nolan, Gloria Wright and the list goes on and on just didn’t matter. Hell anyone can write 10 inches of copy…right?

 

A few years ago my wife and I unsubscribed to the Post Standard. We both were getting the paper at work so the home delivery never made it past the recycling bin. Reluctantly we called the Post to unsubscribe. We were hoping the perky young girl on the other end of the phone would have tried to offer a deal; ”Sunday’s Free” or something so we can stop what we were going to do.

 

She just said all perky “No problem…thank you bah-buy.”

 

As January 31, 2013 comes ever closer with all the big changes I think I’ll bury my head in the sand and wait for all this to end. You know all I can say is…”Thank you and bah-buy!”

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2 thoughts on “Change the name of Newhouse

  1. Nice work. Yeah, the corporate folks sometimes just don’t understand this Internet thingy. I was fortunate that Time Warner does get it and I think they do it better than most. Just my humble opinion.

    • Nice to hear from you Jules. It’s not easy for Newspapers, Television and Radio to go through such changes…but if these corporate folks as you call them would only focus on offering the best products, services and customer experience the profits will follow. Even in this economy people will pay for a news service that offers them reporters they know and trust. The mistakes and lessons are their to be learned from Maureen Green and Matt Mulcahey from Channel 5, Reith from WSYR Radio and now WCNY. This works for many successful companies: Apple comes to mind but there are more out there. These communications companies forget the community they are supposed to serve.

      On a happier note…I hope you are doing well.

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